Broker - Dealer Founded in 1985, First Financial Equity Corporation (FFEC) is a privately owned full service brokerage firm. We value experience, loyalty, integrity and individuality in our Advisors. We also look for those same characteristics in our partners.FFEC's clearing firm is Hilltop Securities, Inc., a subsidiary of Hilltop Holdings, which is listed on the NYSE (HTH). FFEC has partnered with Hilltop Securities, formerly Southwest Securities Group, since the early 1990's and is one of their largest correspondents. FFEC is also a Registered Investment Advisory Firm registered with the Securities Exchange Commission (SEC). Our advisory business gives our dually registered participants access to several custodians, such as Hilltop Securities, T.D. Ameritrade, Trust Company of America, SEI and Fidelity. Our multiple custodians gives us access to programs like UMA, Morningstar Advisors, Envestnet and many other third party managers.Our business is making your business successful.